WE’RE DRIVEN BY PASSION: FOR MOTHERS, FOR STAYING ACTIVE, FOR STYLE

‘We want our active mums to be able to maintain their sense of personal style both during their pregnancy and while breast-feeding. Just because you’re pregnant, doesn’t mean you have to give up who you are.’

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ALEX ATKINSON

For Alex, fitness has been an important part of her life since she was in her early 20s and she enjoys living a healthy and active lifestyle.

With two young girls of her own, she wants to demonstrate healthy living and instil positive body image within her children.

For Alex, XOthree is an opportunity to help empower women during such a special time in their lives. She believes women deserve to feel and look good while taking care of  themselves through healthy lifestyle and active living.

Prior to XOthree, Alex spent close to 10 years in the design industry. With her background in graphic design, Alex has been able to use her knowledge and expertise to help develop XOthree. All branding and fashion design are completed by Alex and the XOthree team.

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KRISSY PINN

Everyone has something they’re hugely passionate about, and for Krissy, it is her love of living an active lifestyle, being outdoors with her young family and helping new mothers learn about their ever changing bodies.  

Having a health and fitness background and born into an entrepreneurial family, Krissy has always had an interest in business creation and has learnt to make most of opportunities.

With many jobs on the go, she has spent the past 5 years working with her business savvy husband in their hospitality businesses, as well as running her own small group personal training business where she specialises in Pre/Post Natal Training, as well as beginner and rehabilitation training. It is here where she focuses on creating the perfect and comfortable environment for womens to start their journey or return to leading an active lifestyle.  

Having been through 2 fit and healthy pregnancies with her daughter and son, Krissy understands the physicality of the pregnant and postnatal mothers, so her idea is to use XOThree to help encourage others mothers to maintain and flourish in a healthy, active lifestyle.

With these goals in mind, combined with Alex’s creative and stylish flare, and Bri’s  – gave birth to the business opportunity to make this activewear label something that all mothers have been waiting for.

Alex, Krissy Bri  want to share that “anything is possible” mantra with other women, and that is exactly what they intend to do through XOThree.  

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BRI HAYWARD

Bri joined the XOthree family just prior to launch, with a love of health and fitness and passion to create a loving community for mothers XOthree was the perfect fit.

Bri has a one year old son, and knows all too well the challenges that come with adjusting to new mum life, and balancing your new role whilst continuing to nurture yourself. Exercise is a big component of that. Being a part of XOthree means continuing to bring self-care for all mothers to the forefront by offering products that make being good to yourself much easier.

Bri has a 10+ year background in the advertising, marketing and sales strategy world and lives to connect people with products that will have positive impact in their lives. She is a huge believer in women supporting women and can think of no better place to call home than alongside Krissy & Alex as XOthree.

Three AM business meetings are not unusual….usually while breastfeeding!

We’ve designed and tested our activewear from the ground up to make it do exactly what mothers need it to do. 

THE XOTHREE PHILOSOPHY

Our approach to design was how can we make traditional maternity active wear better? Better support when exercising? Smarter access points for breast feeding? More desirable designs?

What makes XOthree’s collection stand out is how the designs transcend the traditional idea of maternity wear. With a focus on style and comfort first, XOthree’s clever approach makes the maternity features of each garment virtually invisible. The designs have reinvented the traditional function of maternity bras and provide easy access for breastfeeding while still giving you the perfect amount of support needed for low to high impact activities.

We took the time to get it right and hold quality at the core of all we do.

Fabrics were selected from luxurious Italian textiles made from cutting edge technology. With high levels of elasticity and an outstanding shape recovery power, these fabrics offer quick drying and breathable technologies and are long lasting. The innovative textiles offer muscular compression reducing vibration which supports muscles during the physical activity and decreases strain.

XOthree  offers a boutique range of maternity active wear that is perfect to go from the gym to coffee afterwards and any other everyday occasion.

We celebrate being a woman. We believe that beauty comes from within and strive to honour the beauty of the female form.

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